📚 #STBF Author Session: My Mother Cursed My Name In “My Mother Cursed My Name,” the Olivares women have always tried to control their daughters’ lives, starting with their names. When Felicitas finally meets her abuela Olvido, she’s shocked to learn two things—Olvido isn’t your warm, fuzzy kind of grandma, and she’s a ghost with unfinished business. Author Anamely Salgado Reyes, who grew up between the RGV and Mexico, brings this story to life at the South Texas Book Festival. The discussion will take place at Main Library (4001 N. 23rd St.) in Meeting Room A on Saturday, October 25 at 11:30AM, followed by a book signing in the Computer Lab from 12:30–1:30PM. It’s a story about family, memory, and the things we inherit—whether we asked for them or not. Details: www.southtexasbookfestival.com

📚 #STBF Author Session: My Mother Cursed My Name In “My Mother Cursed My Name,” the Olivares women have always tried to control their daughters’ lives, starting with their names. When Felicitas finally meets her abuela Olvido, she’s shocked to learn two things—Olvido isn’t your warm, fuzzy kind of grandma, and she’s a ghost with unfinished business. Author Anamely Salgado Reyes, who grew up between the RGV and Mexico, brings this story to life at the South Texas Book Festival. The discussion will take place at Main Library (4001 N. 23rd St.) in Meeting Room A on Saturday, October 25 at 11:30AM, followed by a book signing in the Computer Lab from 12:30–1:30PM. It’s a story about family, memory, and the things we inherit—whether we asked for them or not. Details: www.southtexasbookfestival.com

The South Texas Book Festival wouldn’t be the same without the support of partners like raisingcanes. Their sponsorship helps us keep this community tradition alive and free for everyone to enjoy. #STBF #RaisingCanes #Community

Get ready for laughs, mischief, and just the right amount of doom! Author Cate Berry will read from her books “Scorch, Hedgehog of Doom!” and “Penguin & Tiny Shrimp Don’t Do Bedtime!” These playful stories are packed with personality, unexpected twists, and lots of fun. Cate’s storytelling style keeps kids engaged and grown-ups grinning from start to finish. Catch her storytime at the South Texas Book Festival on Saturday, October 25 at 11AM at Main Library. Book signing to follow. Details: www.southtexasbookfestival.com #STBF #ChildrensBooks

Get ready for laughs, mischief, and just the right amount of doom! Author Cate Berry will read from her books “Scorch, Hedgehog of Doom!” and “Penguin & Tiny Shrimp Don’t Do Bedtime!” These playful stories are packed with personality, unexpected twists, and lots of fun. Cate’s storytelling style keeps kids engaged and grown-ups grinning from start to finish. Catch her storytime at the South Texas Book Festival on Saturday, October 25 at 11AM at Main Library. Book signing to follow. Details: www.southtexasbookfestival.com #STBF #ChildrensBooks

We’re thankful to vantage.bank for supporting the South Texas Book Festival. Their sponsorship helps us bring authors, activities, and free programming to thousands of families across the Valley. #STBF #VantageBank

🚗✨ Drink responsibly and let us get you to and from Mercado Foodie Fest safely on Thursday, October 16th! Thanks to our partnership with Uber and L&F Distributors, we’re covering part of your ride. 🎉 Enjoy a $10 credit on your Uber pick-up or drop-off before, during, or after the event (limited to the first 100 redemptions – $1,000 value!). #uber #fyp #mcallen #credit #voucher #foodfestival #rgv #october #festival #food

McAllen Parks and Recreation was live.

We’re thrilled to welcome Jen Wang, bestselling author and illustrator, to the South Texas Book Festival on Saturday, October 25 at 1:30PM @ Main Library. In “Stargazing & Secrets: Book Talk,” Jen shares two of her most personal works, "Ash’s Cabin" and "Stargazing." Through her art and storytelling, she explores what it means to find connection in moments of loneliness and self discovery. Details: southtexasbookfestival.com

We’re thrilled to welcome Jen Wang, bestselling author and illustrator, to the South Texas Book Festival on Saturday, October 25 at 1:30PM @ Main Library. In “Stargazing & Secrets: Book Talk,” Jen shares two of her most personal works, "Ash’s Cabin" and "Stargazing." Through her art and storytelling, she explores what it means to find connection in moments of loneliness and self discovery. Details: southtexasbookfestival.com

🎃🎉TODAY is the day, McAllen! Our Halloween Festival is finally here and we can't wait to see all your spook-tacular costumes!👻🧛‍♂️🦇 Whether you're running in costume, riding the rides, making creepy crafts, or dancig to the music, there's something for everyone tonight! 🎶🎨 Come out and make it a night to remember! 🎃🕸

🎃🎉TODAY is the day, McAllen! Our Halloween Festival is finally here and we can't wait to see all your spook-tacular costumes!👻🧛‍♂️🦇 Whether you're running in costume, riding the rides, making creepy crafts, or dancig to the music, there's something for everyone tonight! 🎶🎨 Come out and make it a night to remember! 🎃🕸

🚨 Splash update! Our H2O Hut will be closing tomorrow, October 11, as we gear up for the McAllen Halloween Festival! 🎃💦 Join us for a night full of spooky fun, costumes, and festive vibes! We’ll reopen on Sunday. Can’t wait to see you there! 👻🧡

🚨 Splash update! Our H2O Hut will be closing tomorrow, October 11, as we gear up for the McAllen Halloween Festival! 🎃💦 Join us for a night full of spooky fun, costumes, and festive vibes! We’ll reopen on Sunday. Can’t wait to see you there! 👻🧡

🎃 Heads up, Campers! 🎃 Our Camp McAllen Office will be CLOSED this Saturday, October 11th as we celebrate the McAllen Halloween Festival! 👻🍬 But don’t worry, the park will still be OPEN for you to enjoy! 🌳✨ Come join the spooky fun at the festival, and we’ll be back in the office on Sunday!

🎃 Heads up, Campers! 🎃 Our Camp McAllen Office will be CLOSED this Saturday, October 11th as we celebrate the McAllen Halloween Festival! 👻🍬 But don’t worry, the park will still be OPEN for you to enjoy! 🌳✨ Come join the spooky fun at the festival, and we’ll be back in the office on Sunday!

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Join us tomorrow, October 11 at the International Museum of Art and Science for our annual Día los Muertos Festival and Market at the Museum. 🌼💀🪅 Enjoy, Ojo Lata Tin Art, Calavera Scratch Art Masks,Community Piñata Mural and more! 🎉 Skip the line and get your tickets in advance by visiting ‘IMAS Links’ in our bio.

👻 Important Update! 👻 The Camp McAllen Office will be closed on Saturday, October 11th as we’ll be out at the McAllen Halloween Festival celebrating with our community! 🎃🕸️ The park will still be open, so feel free to stop by and enjoy the outdoors. Come see us at the festival, it’s going to be a spooktacular time! 🦇

Only 1 DAY LEFT until the spookiest event in McAllen!👻 Don't miss the Halloween Festival, one night of thrills, chills, and unforgettable fun! 🕸🕷Grab your costume and join us TOMORROW! 💀⚰

Only 1 DAY LEFT until the spookiest event in McAllen!👻 Don't miss the Halloween Festival, one night of thrills, chills, and unforgettable fun! 🕸🕷Grab your costume and join us TOMORROW! 💀⚰

🎃 Attention McAllen community! Our Nature Center will close early today at 12 PM as we prepare for the exciting McAllen Halloween Festival! 👻 Come celebrate with us at the festival, fun, costumes, and treats are waiting! We’ll reopen Sunday, so stay tuned for the exact time. See you there! 🧡🖤

👻🎃 Heads up, McAllen! The Nature Center is closing early today at 12:00 PM so we can get ready for the McAllen Halloween Festival! 🎉🕸️ Come join the fun, costumes, games, and spooky surprises await! We'll be back open on Sunday, keep an eye out for updates on our opening time. See you at the festival! 🕷🧡

👻🎃 Heads up, McAllen! The Nature Center is closing early today at 12:00 PM so we can get ready for the McAllen Halloween Festival! 🎉🕸️ Come join the fun, costumes, games, and spooky surprises await! We'll be back open on Sunday, keep an eye out for updates on our opening time. See you at the festival! 🕷🧡

It's time to get started on this year’s featured titles! Check out the #STBF Reading List and explore books by the authors who’ll be part of the festival. See the full list online at bit.ly/stbfreads.

Only 2 DAYS LEFT until the McAllen Halloween Festival! 👻 Don't miss out on a spooktacular time for the whole family! ✨Games & prizes 🦇Costume contest for ALL ages 🎃Arts & crafts 🎶Live music 🚚Food trucks & concessions 🏃‍♀️🏃‍♂️Inflatables & kiddie carnival rides and SO much more! 📅Mark your calendars, its going to be a frightful time!

Only 2 DAYS LEFT until the McAllen Halloween Festival! 👻 Don't miss out on a spooktacular time for the whole family! ✨Games & prizes 🦇Costume contest for ALL ages 🎃Arts & crafts 🎶Live music 🚚Food trucks & concessions 🏃‍♀️🏃‍♂️Inflatables & kiddie carnival rides and SO much more! 📅Mark your calendars, its going to be a frightful time!

#STBF Presents: Read Around Town Week, presented by H-E-B, celebrates the talented local children’s authors who inspire readers across the #RGV! This year’s featured authors—Patty York Raymond, Melissa Diaz, Suzanne Sheppard, Juan Reynoso, Naivi Vera, Eliza Garza, and Ann Anderson—will share their stories through special storytimes leading up to the 2025 South Texas Book Festival. 👉 See the full lineup: bit.ly/stbfratown #HEBHelpingHere

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#STBF Presents: Read Around Town Week, presented by heb, celebrates the talented local children’s authors who inspire readers across the #RGV! This year’s featured authors—Patty York Raymond, Melissa Diaz, Suzanne Sheppard, Juan Reynoso, Naivi Vera, Eliza Garza, and Ann Anderson—will share their stories through special storytimes leading up to the 2025 South Texas Book Festival. 👉 See the full lineup: bit.ly/stbfratown #HEBHelpingHere

One night, one vibe, endless energy ⚡️

Isabel Cañas will be part of this year’s South Texas Book Festival. She’s the author of "The Hacienda" and "Vampiros of El Norte," stories that blend the supernatural with history and emotion in ways many of us can relate to. Catch her session Vampires of El Norte: An Afternoon with Isabel Cañas at #STBF in Main Library’s Auditorium (4001 N. 23rd St.) on Saturday, October 25 at 2PM, followed by a Meet & Greet in the Book Sales area. For details, visit our website at www.southtexasbookfestival.com.

🎃 Only 3 DAYS LEFT until the spookiest event in McAllen! 👻 Don’t miss out on the thrills, chills, and festive fun at the McAllen Halloween Festival! 🕸️🧙‍♀️ Grab your costumes, bring your crew, and get ready for a hauntingly good time! 🎉🧛‍♂️ 📅Date: October 11 📍 Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501

🎃 Only 3 DAYS LEFT until the spookiest event in McAllen! 👻 Don’t miss out on the thrills, chills, and festive fun at the McAllen Halloween Festival! 🕸️🧙‍♀️ Grab your costumes, bring your crew, and get ready for a hauntingly good time! 🎉🧛‍♂️ 📅Date: October 11 📍 Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501

There are still a few spots left for our Starbooks Café Book Club for Teens! We'll be meeting at Main Library on Saturday, October 12 at 6 PM to chat about "Fateless" by Julie Kagawa over books, snacks, and good company. Pick up your free copy from the Teen Department (while supplies last) and score VIP access to meet the author during the South Texas Book Festival! ☕ Sign up at bit.ly/mpl25 or call 956-681-3090 for more info.

Help us build a mural... a PIÑATA MURAL! This Saturday at the Día de los Muertos Festival & Market at the Museum from 10AM to 5PM, Josuè Rawmirez will be guiding visitors to help put together a giant-scale piñatamural at the International Museum of Art & Science! 🪅🪅🪅🪅🪅 Josuè Rawmirez is a multidisciplinary artist from Ciudad Mante, Tamaulipas. He lives and practices in Esto’k Gna land or the Rio Grande Valley along the Texas-Mexico border where he is inspired by the landscapes of the delta, its visual language and everyday practices. Ramírez explores his identity and recontextualizes cultural practices and crafts that question the historic norm and provide a new vision for a shared visual language and experience. This project is supported by a grant from the Texas Commission on the Arts

Get ready for the spookiest event in Town!👻🎃 Wristband sales are happening this week for our McAllen Halloween Festival at all of our community centers Secure yours early and skip the line!!🕸🌕🦇 📍Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501 📅Date: October 11, 2025 🕜Time: 5:30 PM - 10:00 PM **height and weight is applicable to some of the rides** 🚨No refunds🚨

Get ready for the spookiest event in Town!👻🎃 Wristband sales are happening this week for our McAllen Halloween Festival at all of our community centers Secure yours early and skip the line!!🕸🌕🦇 📍Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501 📅Date: October 11, 2025 🕜Time: 5:30 PM - 10:00 PM **height and weight is applicable to some of the rides** 🚨No refunds🚨

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Help us build a mural... a PIÑATA MURAL! This Saturday at the Día de los Muertos Festival & Market at the Museum from 10AM to 5PM, Josuè Rawmirez will be guiding visitors to help put together a giant-scale piñatamural at the International Museum of Art & Science! 🪅🪅🪅🪅🪅 Josuè Rawmirez is a multidisciplinary artist from Ciudad Mante, Tamaulipas. He lives and practices in Esto’k Gna land or the Rio Grande Valley along the Texas-Mexico border where he is inspired by the landscapes of the delta, its visual language and everyday practices. Ramírez explores his identity and recontextualizes cultural practices and crafts that question the historic norm and provide a new vision for a shared visual language and experience. This project is supported by a grant from the Texas Commission on the Arts txcommarts raw_mirez heb

🎃 4 days to go! The Halloween Festival is creeping closer, and we can't wait to welcome everyone for a spooky good time! 👻🕸️ Get your costumes ready, it's almost time to celebrate! 🧡

🎃 4 days to go! The Halloween Festival is creeping closer, and we can't wait to welcome everyone for a spooky good time! 👻🕸️ Get your costumes ready, it's almost time to celebrate! 🧡

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The South Texas Book Festival book displays are up at Main Library. Explore featured books and authors, and check out our reading list online at bit.ly/stbfreads. #STBF

🎃👻 Get ready, McAllen! Our Halloween Festival is creeping up and you don’t want to miss it! Join us for a spooktacular day packed with: 🎡 Carnival Rides 🎃 A Festive Pumpkin Patch 🐐 Petting Zoo Fun 🏃‍♂️ Our thrilling Fright Nite 5K 🧙‍♀️ The family-friendly Tricks & Treats Fun Run Whether you're in it for the thrills or just the treats, there's something for everyone! Costumes encouraged! 🎭🍬 📅Date: October 11 📍 Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501

🎃👻 Get ready, McAllen! Our Halloween Festival is creeping up and you don’t want to miss it! Join us for a spooktacular day packed with: 🎡 Carnival Rides 🎃 A Festive Pumpkin Patch 🐐 Petting Zoo Fun 🏃‍♂️ Our thrilling Fright Nite 5K 🧙‍♀️ The family-friendly Tricks & Treats Fun Run Whether you're in it for the thrills or just the treats, there's something for everyone! Costumes encouraged! 🎭🍬 📅Date: October 11 📍 Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501

Books, coffee, and conversation are on the menu at Un Cafecito with the Authors, presented by heb. Un Cafecito with the Authors is back on Thursday, October 23, 6:30 PM at Main Library. Meet authors Diana Rojas, Francisco Cantú, and José Skinner for an evening of stories, signed books, and an unlimited expresso bar. 🎟 Grab your tickets today at bit.ly/stbftickets Standard Rate: $30 / Ticket Student Rate: $10 / Ticket #STBF #HEBHelpingHere #RGV

Books, coffee, and conversation are on the menu at Un Cafecito with the Authors, presented by H-E-B. Un Cafecito with the Authors is back on Thursday, October 23, 6:30 PM at Main Library. Meet authors Diana Rojas, Francisco Cantú, and José Skinner for an evening of stories, signed books, and an unlimited expresso bar. 🎟 Grab your tickets today at bit.ly/stbftickets Standard Rate: $30 / Ticket Student Rate: $10 / Ticket #STBF #HEBHelpingHere #RGV

#HispanicHeritageMonth - Here we honor some of our most impactful McAllenites. We are grateful for all our McAllen Hispanic leaders, past and present. Pictured left to right, top to bottom. Alonzo Cantu Banker, developer, philanthropist Sister Norma Pimentel Executive director, Catholic Charities of the Rio Grande Valley Mary Del Paz, CPA Vice president of finance & administrative services, South Texas College Adrian A. Arriaga Award winning realtor and community leader Elva M. Cerda Mcallen Heritage Center, museum of history & culture, Co-founder, Exec director, Co -founder PalmFest Folklife festival. Affordable housing advocate Edna Posada Community business leader Joe Vera City Of McAllen , Former Assistant City Manager, McAllen holiday parade founder Senator Juan "Chuy" Hinojosa Texas Senate, Dist. 20 Ernest Aliseda Texas A&M University Higher Education Center at McAllen, COO and Associate Vice President, US Army Lieutenant Colonel Ret. Sally Fraustro Guerra Community Leader, Former Chair of the McAllen Chamber of Commerce & Woman of the Year Cynthia Sakulenski President and CEO, Rgv Hispanic Chamber of Commerce Robert "Bobby" Calvillo Affordable Homes of South Texas, former ceo & president Rodolfo "Rudy" Ramirez McAllen Housing Authority, Director, affordable housing advocate Javier Villalobos Mayor, City of McAllen Dr. Ricardo J. Solis President, South Texas College Tony Aguirre Community leader, former McAllen Chamber of Commerce man of the year, McAllen city commissioner, dist. 1 Joe Saenz McAllen Housing Authority, former executive director, Affordable housing advocate Elizabeth Suarez McAllen Chamber of Commerce and MEDC, President and CEO Leo Montalvo Former mayor, City of McAllen, first hispanic mayor Elvira Alonzo, Asst. city manager, City of McAllen Richard D. Guerra Community leader, businessman Richard F. Cortez Hidalgo County Judge, former Mayor of McAllen Juan Olaguibel Asst city manager, City of McAllen Victor Rodriguez Police chief, City of McAllen, McAllen Chamber of Commerce Man of the Year Alejandro R. Longoria Former chief of police, City of McAllen #mcallenhistory #mcallen

heb is more than just a sponsor—they are a partner in celebrating stories, culture, and imagination across South Texas. Thank you for helping us make the South Texas Book Festival an event for the whole community. #HEBHelpingHere #STBF #Community

🎃👻 Only 5 DAYS until the McAllen Halloween Festival! Get ready for spooky fun, treats, and thrills you won’t want to miss! 🕸️✨ Mark your calendars and start planning your costume, McAllen’s biggest Halloween party is almost here! 🎉🕷️

🎃👻 Only 5 DAYS until the McAllen Halloween Festival! Get ready for spooky fun, treats, and thrills you won’t want to miss! 🕸️✨ Mark your calendars and start planning your costume, McAllen’s biggest Halloween party is almost here! 🎉🕷️

🎃🎟️ Wristband Sale for Our Halloween Festival! 🎟️🎃 Get ready for a night full of spook-tacular fun with UNLIMITED RIDES all evening long! 👻🎢 Wristbands go on sale next week, don’t miss your chance to save and scream! 💀🙌 ⚠️ Please note: Some rides have weight & height restrictions No refunds will be issued Let the haunting (and riding) begin! 🕸️🎠

🎃🎟️ Wristband Sale for Our Halloween Festival! 🎟️🎃 Get ready for a night full of spook-tacular fun with UNLIMITED RIDES all evening long! 👻🎢 Wristbands go on sale next week, don’t miss your chance to save and scream! 💀🙌 ⚠️ Please note: Some rides have weight & height restrictions No refunds will be issued Let the haunting (and riding) begin! 🕸️🎠

🎃🎟️ Get ready for thrills & chills! 🎟️🎃 Our Halloween Festival Wristband Sale is happening this coming Monday!! Grab yours for UNLIMITED RIDES all night long! 👻🎢 ⚠️ Important Info: ✅ Weight & height restrictions apply ❌ No refunds will be given Don’t miss out on the spooky fun, it’s going to be a scream fest! 💀🕸️

🎃🎟️ Get ready for thrills & chills! 🎟️🎃 Our Halloween Festival Wristband Sale is happening this coming Monday!! Grab yours for UNLIMITED RIDES all night long! 👻🎢 ⚠️ Important Info: ✅ Weight & height restrictions apply ❌ No refunds will be given Don’t miss out on the spooky fun, it’s going to be a scream fest! 💀🕸️

🎃👻 Get ready, McAllen! Our Halloween Festival is creeping up, and it’s packed with spook-tacular fun for the whole family! 🍂✨ Don’t miss our festive Pumpkin Patch, perfect for photos, picking, and all the fall vibes. 🍁📸 Costumes, fun rides, crafts, and more await… 🕸️ Mark your calendars and join us for a hauntingly good time! 🧡🕷️ 📍Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501 📆Date: October 11, 2025 🕜Time: 5:30 PM - 10:00 PM

🎃👻 Get ready, McAllen! Our Halloween Festival is creeping up, and it’s packed with spook-tacular fun for the whole family! 🍂✨ Don’t miss our festive Pumpkin Patch, perfect for photos, picking, and all the fall vibes. 🍁📸 Costumes, fun rides, crafts, and more await… 🕸️ Mark your calendars and join us for a hauntingly good time! 🧡🕷️ 📍Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501 📆Date: October 11, 2025 🕜Time: 5:30 PM - 10:00 PM

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🎉 Día de los Muertos Festival & Market 📍 IMAS – International Museum of Art & Science 📅 Saturday, October 11, 2025 | ⏰ 10 AM – 5 PM ✨ Celebrate with: 🌼 Community Altars Exhibition – “Changemakers: Honoring Legacies of Impact” 🎭 Folklórico & Mariachi performances all day 🎨 Hands-on activities: Sugar Skull Decorating ($5), Calavera Masks, Piñata Mural & more 🛍️ Artisan & Food Market – shop local & enjoy delicious eats 🎲 Family fun with Lotería & interactive science demos 💀 Sugar Skulls: Pre-purchase for $5 while supplies last! 🎶 Performances by Edinburg North HS Mariachi Oro, Academia Folklorica Vamaya, Mission Parks & Rec Folklorico, and UTRGV Ballet Folklórico! Supported by ❤️ H-E-B Helping Here 👉 Don’t miss this vibrant celebration of tradition, art, and community!

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🎉 Día de los Muertos Festival & Market 📍 IMAS – International Museum of Art & Science 📅 Saturday, October 11, 2025 | ⏰ 10 AM – 5 PM ✨ Celebrate with: 🌼 Community Altars Exhibition – “Changemakers: Honoring Legacies of Impact” 🎭 Folklórico & Mariachi performances all day 🎨 Hands-on activities: Sugar Skull Decorating ($5), Calavera Masks, Piñata Mural & more 🛍️ Artisan & Food Market – shop local & enjoy delicious eats 🎲 Family fun with Lotería & interactive science demos 💀 Sugar Skulls: Pre-purchase for $5 while supplies last! 🎶 Performances by Edinburg North HS Mariachi Oro, Academia Folklorica Vamaya, Mission Parks & Rec Folklorico, and UTRGV Ballet Folklórico! Supported by ❤️ heb Helping Here 👉 Don’t miss this vibrant celebration of tradition, art, and community!

🐾 TODAY’S THE DAY! 🐾 Dogtoberfest kicks off at 8:00 AM and we can’t wait to see all our four-legged friends in their paw-some costumes! 🎃🐶 Don’t miss out on the tail-wagging fun, it’s going to be a howlin’ good time! 🐾✨

🐾 TODAY’S THE DAY! 🐾 Dogtoberfest kicks off at 8:00 AM and we can’t wait to see all our four-legged friends in their paw-some costumes! 🎃🐶 Don’t miss out on the tail-wagging fun, it’s going to be a howlin’ good time! 🐾✨

👻🎃 Get ready, McAllen—the Halloween countdown is on! Join us October 11 at Westside Park for a night packed with spooky fun, food, and family memories. 🌙🕸️ ✨ Here’s what’s waiting for you: 💀 Fright Nite 5K – Brave the eerie night course if you dare! 🍬 Tricks & TREats Fun Run 2K – A sweet and spooky dash for kids ages 3–12! 🎡 Halloween Festival – Rides, games, costumes, and endless entertainment! One park. Three big events. Countless memories. 🦇 Don’t miss it! Register here: McAllenMarathon.com

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👻🎃 Get ready, McAllen—the Halloween countdown is on! Join us October 11 at Westside Park for a night packed with spooky fun, food, and family memories. 🌙🕸️ ✨ Here’s what’s waiting for you: 💀 Fright Nite 5K – Brave the eerie night course if you dare! 🍬 Tricks & TREats Fun Run 2K – A sweet and spooky dash for kids ages 3–12! 🎡 Halloween Festival – Rides, games, costumes, and endless entertainment! One park. Three big events. Countless memories. 🦇 Don’t miss it! Register here: McAllenMarathon.com

Drumroll, please… Meet our 2025 South Texas Book Festival featured authors! Presented by heb, STBF takes place at Main Library on Saturday, October 25, from 11AM–5PM. This free, all-ages celebration will feature authors, book signings, hands-on activities, food vendors, community partners, and even a kiddie train. Books will be available for purchase through our exclusive bookseller, The Storybook Garden. 🌐 www.southtexasbookfestival.com #STBF #HEBHelpingHere

🎃👻 Get ready for a SPOOK-tacular time at the McAllen Halloween Festival! 🕸️🍬Bring the whole family out for a night of thrills, chills, and tons of fun, especially for the little ones! 🧡🎠 Our Kiddie Rides are back and better than ever, perfect for pint-sized ghosts and goblins! Join us for games, treats, costumes, and more, you don’t want to miss it! 📍 Location: Westside Parks | 📆Date: October 11, 2025 🕜Time: 5:30 PM - 10:00 PM

🎃👻 Get ready for a SPOOK-tacular time at the McAllen Halloween Festival! 🕸️🍬Bring the whole family out for a night of thrills, chills, and tons of fun, especially for the little ones! 🧡🎠 Our Kiddie Rides are back and better than ever, perfect for pint-sized ghosts and goblins! Join us for games, treats, costumes, and more, you don’t want to miss it! 📍 Location: Westside Parks | 📆Date: October 11, 2025 🕜Time: 5:30 PM - 10:00 PM

Reminder, the deadline is today, October 3rd! Do you know a kid or teen who loves to draw? McAllen Public Library invites young artists ages 5 to 18 to design a bookmark inspired by this year’s #STBF theme: Celebrate Our Roots & Stories! Details: bit.ly/stbf25contest

While Disney creates “the happiest place on earth”, Quinta creates living forests that feel like fairytales. Proud to share that McAllen’s Monarch Month won the prestigious IFEA Award along with Quinta receiving six other gold metals. McAllen was honored with 49 awards by the Intl. Festival & Events Association. Colleen Hook shared “These honors reflect the incredible support of donors and volunteers who help make a lasting impact in our community.”

🐾🎃 Dogtoberfest is coming to Lark Community Center! 🎃🐾 Bring your furry friends for a tail-waggin’ good time full of costumes, treats, games, and more! 🐶🍂 🗓️ Date: October 4, 2025 📍 Location: Lark Community Center 🎉 Activities for pups & people alike! Costumes highly encouraged, cuteness overload guaranteed! 🐕👻 Register today: mcallenparks.net

🐾🎃 Dogtoberfest is coming to Lark Community Center! 🎃🐾 Bring your furry friends for a tail-waggin’ good time full of costumes, treats, games, and more! 🐶🍂 🗓️ Date: October 4, 2025 📍 Location: Lark Community Center 🎉 Activities for pups & people alike! Costumes highly encouraged, cuteness overload guaranteed! 🐕👻 Register today: mcallenparks.net

We are happy to share that for the third year in a row, Hinovations Art Gallery is serving as judges for the Student's Art Contest at the Rio Grande Valley Birding Festival! It’s always a joy to see the creativity, imagination, and love for nature that young artists bring to their work. We’re grateful to be part of a community that celebrates both art and conservation. ✨ Here’s to another year of encouraging kids to spread their wings through art!

🎃🎟️ Wristbands are HERE for the McAllen Halloween Festival! 🎟️🎃 Grab yours now for UNLIMITED RIDES all night long! 🌀👻 From spooky spins to thrilling drops, the fun never stops! ⚠️ Height & weight restrictions apply on select rides. 🚫 No refunds on wristbands. Don’t miss out, get your wristband early and let the haunting begin! 🧡🕸️

🎃🎟️ Wristbands are HERE for the McAllen Halloween Festival! 🎟️🎃 Grab yours now for UNLIMITED RIDES all night long! 🌀👻 From spooky spins to thrilling drops, the fun never stops! ⚠️ Height & weight restrictions apply on select rides. 🚫 No refunds on wristbands. Don’t miss out, get your wristband early and let the haunting begin! 🧡🕸️

👻🎃 The countdown to a night of chills, thrills, and family fun starts NOW! Join us for the McAllen Halloween Festival on October 11 at Westside Park! 🌙🕸️ Here’s what’s brewing: 💀 Fright Nite 5K – Run if you dare through a spooky nighttime course! 🍬 Tricks & TREats Fun Run 2K – A festive dash for kids ages 3–12! 🎡 Halloween Festival – Rides, games, costumes & nonstop fun! One night. Three epic events. Endless memories. Don’t miss it! 🦇 #McAllenHalloweenFestival #FrightNite5K #TricksAndTreatsRun #HalloweenInMcAllen iinsurance_agency

👻🎃 The countdown to a night of chills, thrills, and family fun starts NOW! Join us for the McAllen Halloween Festival on October 11 at Westside Park! 🌙🕸️ Here’s what’s brewing: 💀 Fright Nite 5K – Run if you dare through a spooky nighttime course! 🍬 Tricks & TREats Fun Run 2K – A festive dash for kids ages 3–12! 🎡 Halloween Festival – Rides, games, costumes & nonstop fun! One night. Three epic events. Endless memories. Don’t miss it! 🦇 #McAllenHalloweenFestival #FrightNite5K #TricksAndTreatsRun #HalloweenInMcAllen @iinsurance_agency

🎃👻 Get ready for a spooktacular time! Our Halloween Festival wristbands are ON SALE NOW at all 3 of our community centers! 🧡🕸️ 🎟️ One wristband = UNLIMITED RIDES all night long! ⚠️ Height & weight restrictions apply to select rides. 🚫 No refunds. Don't miss out on the fun, grab yours before they're gone! 🕷️🎢

🎃👻 Get ready for a spooktacular time! Our Halloween Festival wristbands are ON SALE NOW at all 3 of our community centers! 🧡🕸️ 🎟️ One wristband = UNLIMITED RIDES all night long! ⚠️ Height & weight restrictions apply to select rides. 🚫 No refunds. Don't miss out on the fun, grab yours before they're gone! 🕷️🎢

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October at MPL is packed with storytimes, crafts, and exciting programs at all branches! 🎃🍂 Mark your calendars for #STBF Presents: Pet Week at the Library and join us for Read Around Town to meet local children’s authors, all leading up to Festival Day, October 26! 🙌🤩 For Further Info Call Us! - Main Library: (956) 681-3000 - Lark Branch Library: (956) 681-3100 - Palm View Library: (956) 681-3110 #McallenLibrary #STBF #LibraryPrograms

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✨Here’s the final round of vendors and artisans for our Día de los Muertos Festival & Market! ✨ 💎 Tessah Makes Things – Handmade polymer clay earrings 🎨 Artful Brushes & Faces – Face paint, glitter bar, temporary tattoos 🍤 Los Baja Boyz – From succulent shrimp to fresh, juicy ceviche 👗 Dea's Little Shop – Mexican attire, jewelry, cups, shirts 🌼 Don’t miss your chance to shop, taste, and celebrate with us at this year’s festival!

🚀 RECORD FEST V‼️SOUTH TEXAS’ PREMIER GATHERING FOR RECORDS 🚀 🎶🌵 EL DISCO ES CULTURA 🌵🎶 Main Street goes full-tilt October 4th. Record Fest V is a free, all-ages celebration of records, food, art, and community. This is a patio, backyard-style festival of sound, food, art, and culture fueled by community. Thousands of records. Bold local art. Food that hits hard. World-vibration music from @viaje_satx w/@sueproblema & @dagodfatheralcochino 🗓 Saturday, October 4 | 5–9 PM 📍 Patio @ Depósito: “El Nopalito” | McAllen, TX 🎼 RECORD VENDORS Vinyl Spinning Magic • Hybrid Records • 4ever Memories • Mingos Records • @groovegarden.rgv • SNL Records • Shep’s Collection • @echorecords.tx • @pharroutrecords 🫟 ART VENDORS Retrosphere Vintage • Clay Valley Studios • @jaimeleslivres • Wasteland Zine • High Priestess • Face2Face 🤩 FOOD VENDORS Ramen Prosper • Food Baby • Gayeta • Moboba • Ana Liz Taqueria 🪴 COMMUNITY PARTNERS @goodhandsrgv • @quintamazatlan 🏆 Huge thanks to everyone making this the biggest Record Fest yet. Bring your friends, your appetite, your curiosity, and let’s keep South Texas spinning. Radical flyer by @shokkayo from @treehaus_creative 🙏 Thanks to our partners: @theoriginalstarliteburger • Good Hands RGV • @bigscreensrgv • @lonestarnationalbank 🕊 In loving memory of Tony from Frank’s Collections. Your spirit lives on in every crate ✨

Do you know a kid or teen who loves to draw? McAllen Public Library invites young artists ages 5 to 18 to design a bookmark inspired by this year’s #STBF theme: Celebrate Our Roots & Stories! Encourage the young artist in your life to enter today! The deadline is this Friday, October 3rd. Details: bit.ly/stbf25contest

🎃🎡 Wristbands are ON SALE for the McAllen Halloween Festival rides! Just $5 for UNLIMITED RIDES all night long! 🕺👻 Grab yours and get ready for spooky fun and thrills! ⚠️ Please note: Some rides have height & weight restrictions. Skip the line, and don’t miss out! 🎟️

🎃🎡 Wristbands are ON SALE for the McAllen Halloween Festival rides! Just $5 for UNLIMITED RIDES all night long! 🕺👻 Grab yours and get ready for spooky fun and thrills! ⚠️ Please note: Some rides have height & weight restrictions. Skip the line, and don’t miss out! 🎟️

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Our spooky-fun decorations have gone up @ Main Library (4001 N. 23rd St., McAllen) as we get ready for the South Texas Book Festival and Trick or Treat Trail! 🎃 Families can stop by for festive photo ops throughout the Library, and if you’ve never visited us before, we invite you to come explore, bring the kiddos, and see what the Library and this year’s festival are all about. #STBF #Halloween #RGV

Something spooky is coming your way!🦇 Join us October 11th at our McAllen Halloween Festival. 👻🎃Enjoy fun games, kiddie rides, our pumpkin patch, and lets not forget our costume contest! Bring your most unique, scary, or fun costumes! 🌕⭐ 📍Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501

Something spooky is coming your way!🦇 Join us October 11th at our McAllen Halloween Festival. 👻🎃Enjoy fun games, kiddie rides, our pumpkin patch, and lets not forget our costume contest! Bring your most unique, scary, or fun costumes! 🌕⭐ 📍Location: Westside Park | 1000 S Ware Rd, McAllen, TX 78501

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🌼✨ Día de los Muertos Festival Vendor Spotlight ✨🌼 Get ready to explore even more incredible local vendors at this year’s festival & artisan market! 🔮 Golden Mirror Fortunes – Tarot & astrology readings, aura photos, plus blessed candles, incense, and crystals. golden_mirror_fortunes 🍬 Candyland STX – Aguas frescas, dulces enchilados, freeze-dried candies, candy grapes, prepared chips, Dubai chocolate bars & more. candyland.stx 🌸 Tangled Designs – Handcrafted paper flower art pieces, floral headbands, bookmarks, and faux leather accessories. tangleddesigns_by_janie 🪶 Colibrí Mujer – Artisan-made jewelry, accessories, and perfumes _colibrimujer 🕯️ Casa de Luna Candles – Artesanal soy wax candles, organic simmer pots, room sprays, and pet-friendly creations. casa_de_luna_candle_ 💎 Luminous Creations – Handmade beaded jewelry with unique bracelets and necklaces. _luminous.creations ✨ With so many unique creations, you’re sure to find something special! Stay tuned for even more vendor highlights. 🗓️ Join us as we celebrate Día de los Muertos with art, food, music, and culture!

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🌼✨ More Día de los Muertos Festival Vendors ✨🌼 We’re back with another round of amazing local vendors you’ll get to shop at this year’s festival & artisan market! 🕯️ Ash & Ember Candle Co., LLC – Handmade soy ceramic candles & room/linen sprays. ash_ember_candles 🍭 Cake Pops G. Reyna – Cake pops & balls, Dubai chocolate candied nuts, spicy pretzels, chocolate-covered treats, mini cakes, cookies, and brownies. gisela.reyna1 💎 Silver Orchards – Handmade jewelry. silverorchards 🥤 Soda Break – Dirty sodas & fair-style lemonade. _sodabreak_ 🌵 Un Rinconcito Succulento – Cactus & succulent ornaments, including seasonal creations 1_rinconcitosuculento 🌽 Mobile S-nack – Elotes, nachos, marranadas, aguas frescas, gummies with chamoy, prepared mineral waters & clamatos. mobile_s_nack ✨ Stay tuned as we continue to highlight even more incredible vendors leading up to the festival! 🗓️ Mark your calendars for this celebration of culture, art, and community.

🎡🎃 Skip the lines & ride all night! Presale for our All-You-Can-Ride Wristbands for the McAllen Halloween Festival is ON! 👻🛍️ Grab yours early at any of our 3 community centers from October 6 – October 11 (ends at noon!) Wristbands = unlimited rides + no waiting at the gate = more time for FUN! 🕸️💥 Don't miss out, get yours before they’re gone! 📍Lark Community Center | 2601 Lark Ave, McAllen, TX 78504 📍Las Palmas Community Center | 1921 N 25th St, McAllen, TX 78501 📍Palm View Community Center | 3401 Jordan Rd W, McAllen, TX 78503

🎡🎃 Skip the lines & ride all night! Presale for our All-You-Can-Ride Wristbands for the McAllen Halloween Festival is ON! 👻🛍️ Grab yours early at any of our 3 community centers from October 6 – October 11 (ends at noon!) Wristbands = unlimited rides + no waiting at the gate = more time for FUN! 🕸️💥 Don't miss out, get yours before they’re gone! 📍Lark Community Center | 2601 Lark Ave, McAllen, TX 78504 📍Las Palmas Community Center | 1921 N 25th St, McAllen, TX 78501 📍Palm View Community Center | 3401 Jordan Rd W, McAllen, TX 78503

🎃 Get ready, McAllen! The spookiest night of the year is coming early! 👻 Join us for the McAllen Halloween Festival on October 11, a night full of thrills, chills, costumes, candy, and family fun! 🍬🧛‍♀️🕸️ 🗓️ Saturday, October 11 📍1000 S Ware Rd, McAllen, TX 78501 🎶 Live music • Food trucks • Games • Costume contests & more! Don’t ghost us, mark your calendars and bring the whole crew! 🧙‍♂️💀

🎃 Get ready, McAllen! The spookiest night of the year is coming early! 👻 Join us for the McAllen Halloween Festival on October 11, a night full of thrills, chills, costumes, candy, and family fun! 🍬🧛‍♀️🕸️ 🗓️ Saturday, October 11 📍1000 S Ware Rd, McAllen, TX 78501 🎶 Live music • Food trucks • Games • Costume contests & more! Don’t ghost us, mark your calendars and bring the whole crew! 🧙‍♂️💀

whataburger has always been a part of our community, and now they’re part of the South Texas Book Festival family too! We’re grateful for their sponsorship and commitment to supporting literacy and culture in South Texas. #STBF #Sponsor

🍬🎃 Calling all little monsters, superheroes, and princesses! 👻🦸‍♀️👑 Join us for the Tricks & Treats 2K, a fun run just for kids ages 3–12! 🏃‍♂️🍭 Dress up in your favorite costume and dash your way through a trail of fun, music, and sweet surprises! It’s all happening at the McAllen Halloween Festival, don’t miss this spook-tacular race made just for our youngest runners! 🧡 Register here: mcallenmarathon.com

🍬🎃 Calling all little monsters, superheroes, and princesses! 👻🦸‍♀️👑 Join us for the Tricks & Treats 2K, a fun run just for kids ages 3–12! 🏃‍♂️🍭 Dress up in your favorite costume and dash your way through a trail of fun, music, and sweet surprises! It’s all happening at the McAllen Halloween Festival, don’t miss this spook-tacular race made just for our youngest runners! 🧡 Register here: mcallenmarathon.com

🎃🎡 The McAllen Halloween Festival is creeping up, and it's packed with fun for the littlest goblins too! 👻🧡 Bring the kiddos out for a fang-tastic time with kiddie rides that are just their size! From gentle spins to mini thrills, there's something for every little monster to enjoy. 🐾🎠 Mark your calendars and don’t miss this spook-tacular family event!

🎃🎡 The McAllen Halloween Festival is creeping up, and it's packed with fun for the littlest goblins too! 👻🧡 Bring the kiddos out for a fang-tastic time with kiddie rides that are just their size! From gentle spins to mini thrills, there's something for every little monster to enjoy. 🐾🎠 Mark your calendars and don’t miss this spook-tacular family event!

Want the latest details and announcements about #STBF? Be sure to follow our festival page on Facebook at https://www.facebook.com/southtexasbookfestival.

🎉🐶 Calling all spooky pups, and their humans! 🐾🎃 Dogtoberfest is taking over Lark Community Center, and it’s going to be pawsome! 🐕🍂 Join us for a day of tail wags, treats, costumes, and canine-friendly fun! 📍 Lark Community Center 📅 October 4 | 8:00 AM - 12:00 PM 👻 Costume contests Get your pup in their Halloween best and come bark up some fun, register today: mcallenparks.net

🎉🐶 Calling all spooky pups, and their humans! 🐾🎃 Dogtoberfest is taking over Lark Community Center, and it’s going to be pawsome! 🐕🍂 Join us for a day of tail wags, treats, costumes, and canine-friendly fun! 📍 Lark Community Center 📅 October 4 | 8:00 AM - 12:00 PM 👻 Costume contests Get your pup in their Halloween best and come bark up some fun, register today: mcallenparks.net

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🌼✨ Meet Some of Our Día de los Muertos Festival Vendors! ✨🌼 We’re excited to share a few of the amazing local businesses you’ll find at this year’s festival & artisan market: 🍰 georgette.barrera - Made-from-scratch treats including marshmallows, s’mores, brittles, pecan logs, caramel nut clusters, pralines, caramel apples, fudge & more. 🧋 mobobatea – Refreshing boba and Asian-inspired snacks 🎨 pudgypigeons – Original artwork merch: art prints, stickers, tote bags, puzzles, mugs, earrings & more 💍 ayellowroseshop – Handmade jewelry & stationery crafted from clay, resin, glass beads, and recycled media 🌸 tiendita_uniko – Polymer clay creations: magnets, keychains, earrings, hand painted totes, mini ofrendas & art 📚 written.charm Bookshop – Pop-up bookshop with new & used books, blind books, stationery, and bookish accessories ✨ Stay tuned for more vendor spotlights as we get closer to the festival! 🗓️ Save the date and join us for a vibrant celebration filled with art, culture, and community.

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Throwback to our STBF Press Release! We shared exciting news with our community—from unveiling ‘Read Around Town,’ a new series featuring local children’s authors, to announcing this year’s festival line-up. We also celebrated H-E-B’s incredible $25,000 sponsorship, helping us bring more imagination and learning! #STBF #HEBHelpingHere #Literacy

📣 REGISTRATION DEADLINE IS TOMORROW! Love books, culture, and community? Be part of the excitement at the 2025 South Texas Book Festival on Saturday, October 25. We’re looking for friendly, enthusiastic volunteers to help make this year’s festival a welcoming and fun experience. Whether you’re a book lover, need community service hours, or just enjoy local events, there’s a place for you. The deadline to register is Friday, September 26. Details: bit.ly/stbfvolunteer25

#STBF wouldn’t be the same without our longtime sponsor, mcallen_orthodontic_group. Their continued support keeps this McAllen tradition alive and thriving for families across the Valley. #McAllenOrthodonticGroup #Community

🎃👻 Get ready for a spooktacular time, McAllen! Join us at the McAllen Halloween Festival for a night full of frightful fun, costumes, and chills! 🕸️ Costume contests 🎶 Live music & more! Don't miss the ghoulishly good time, it’s fun for the whole family! 🦇🧙‍♀️ 📍 Westside Park | 1000 S Ware Rd, McAllen, TX 78501 📅 October 11, 2025

🎃👻 Get ready for a spooktacular time, McAllen! Join us at the McAllen Halloween Festival for a night full of frightful fun, costumes, and chills! 🕸️ Costume contests 🎶 Live music & more! Don't miss the ghoulishly good time, it’s fun for the whole family! 🦇🧙‍♀️ 📍 Westside Park | 1000 S Ware Rd, McAllen, TX 78501 📅 October 11, 2025

🎃🐾 Dogtoberfest at Lark Community Center 🐾🎃 Calling all spooky pups and their humans! 👻🐶 Join us for a howlin’ good time at our first ever Dogtober Fest, featuring a spooktacular dog parade, festive games, and more! 🎉🦴 📍 Lark Community Center 📅 Don’t miss it, it’s going to be fang-tastic! Register today: mcallenparks.net

🎃🐾 Dogtoberfest at Lark Community Center 🐾🎃 Calling all spooky pups and their humans! 👻🐶 Join us for a howlin’ good time at our first ever Dogtober Fest, featuring a spooktacular dog parade, festive games, and more! 🎉🦴 📍 Lark Community Center 📅 Don’t miss it, it’s going to be fang-tastic! Register today: mcallenparks.net

🎃✨ Fall fun is in the air! Join us at the Las Palmas Halloween Festival and don’t miss the star of the show, our festive and family-friendly Pumpkin Patch! 🍂📸 Pick the perfect pumpkin, snap some spooky-cute photos, and enjoy a day full of Halloween magic! 👻🎃 🗓️ Oct. 11 📍Westside Park 🎟️ Free admission, and fun for all ages!

🎃✨ Fall fun is in the air! Join us at the Las Palmas Halloween Festival and don’t miss the star of the show, our festive and family-friendly Pumpkin Patch! 🍂📸 Pick the perfect pumpkin, snap some spooky-cute photos, and enjoy a day full of Halloween magic! 👻🎃 🗓️ Oct. 11 📍Westside Park 🎟️ Free admission, and fun for all ages!

South Texas Book Festival invites you to the 2025 Ticketed Session: Un Cafecito with the Authors, happening at Main Library on Thursday, October 23 at 6:30PM. Spend an evening with authors Diana Rojas, Francisco Cantú, and José Skinner as they share their work and insights in a warm, conversational setting. Guests will enjoy signed books from each featured author, freshly brewed coffee from our full espresso bar, and a sweet assortment of pastries. 🎟️ Tickets available now: bit.ly/stbftickets General Admission: $30 │ Student Rate: $10

👻🎉 Get your costumes ready, McAllen! Our McAllen Halloween Festival at Westside Park is creeping up, and the highlight? Our spook-tacular Costume Contest! 🧙‍♀️🎩🧛‍♂️ Whether you're spooky, silly, or downright spooky-cute, show off your best look for a chance to win fun prizes and Halloween glory! 🏆✨ 🗓️ October 11 📍Westside Park 🎟️ Free & family-friendly, all ages welcome! Let’s make this a night to remember (or haunt 👀)!

👻🎉 Get your costumes ready, McAllen! Our McAllen Halloween Festival at Westside Park is creeping up, and the highlight? Our spook-tacular Costume Contest! 🧙‍♀️🎩🧛‍♂️ Whether you're spooky, silly, or downright spooky-cute, show off your best look for a chance to win fun prizes and Halloween glory! 🏆✨ 🗓️ October 11 📍Westside Park 🎟️ Free & family-friendly, all ages welcome! Let’s make this a night to remember (or haunt 👀)!

The South Texas Book Festival is proud to recognize vantage.bank as one of our 2025 sponsors. Their support helps us create opportunities for readers of all ages to explore, imagine, and connect. #STBF #VantageBank

We are honored to receive a $25,000 check from H-E-B in support of the South Texas Book Festival. Their gift, along with the generosity of all our sponsors, helps us bring the joy of reading to thousands across the Valley. #STBF #HEBHelpingHere #Literacy

Do you know a kid or teen who loves to draw? McAllen Public Library invites young artists ages 5 to 18 to design a bookmark inspired by this year’s #STBF theme: Celebrate Our Roots & Stories! Encourage the young artist in your life to enter today! Details: bit.ly/stbf25contest

This year, the South Texas Book Festival gets a little extra kick thanks to raisingcanes! We’re excited to welcome them as a sponsor and look forward to the energy they’re bringing to our celebration of books and culture. #STBF #RaisingCanes

🎃👻 The McAllen Halloween Festival is creeping up! 👻🎃 Get ready for a night full of thrills, chills, and family-friendly fun! 🎃🕸️ Join us for: 🎡 Rides & Games 🎭 Costume Contests 🎶 Live Entertainment 🍂 Fall Fun for All Ages! Grab your costumes, bring the whole crew, and let’s make this Halloween unforgettable! 👻🧛‍♂️🧙‍♀️ 📍 McAllen Halloween Festival, you don’t want to miss it!

🎃👻 The McAllen Halloween Festival is creeping up! 👻🎃 Get ready for a night full of thrills, chills, and family-friendly fun! 🎃🕸️ Join us for: 🎡 Rides & Games 🎭 Costume Contests 🎶 Live Entertainment 🍂 Fall Fun for All Ages! Grab your costumes, bring the whole crew, and let’s make this Halloween unforgettable! 👻🧛‍♂️🧙‍♀️ 📍 McAllen Halloween Festival, you don’t want to miss it!

🎃👻 McAllen Halloween Festival is BACK! 👻🎃 Get ready for a frightfully fun night filled with spooks, sweets, and screams! 🕷️🕸️ Bring the whole family out for: 🎶 Live entertainment 🎡 Rides & games 🧙 Costume contests 🎃 So much more spooky fun! Let’s light up McAllen with Halloween spirit! Don’t miss this fang-tastic community celebration! 📍 See you there… if you dare!

🎃👻 McAllen Halloween Festival is BACK! 👻🎃 Get ready for a frightfully fun night filled with spooks, sweets, and screams! 🕷️🕸️ Bring the whole family out for: 🎶 Live entertainment 🎡 Rides & games 🧙 Costume contests 🎃 So much more spooky fun! Let’s light up McAllen with Halloween spirit! Don’t miss this fang-tastic community celebration! 📍 See you there… if you dare!

🐾🎃 It’s time to bark, wag, and celebrate! Dogtoberfest is coming to Lark Community Center! Join us for a paw-some day filled with: 🐶 Pet costume contests 📸 Photo ops and more! Bring your furry friend and let’s make this a howlin’ good time! 🐕💥 📍 Lark Community Center 📅 Don’t miss it, it’s gonna be pawsitively fun! Register today: mcallenparks.net

🐾🎃 It’s time to bark, wag, and celebrate! Dogtoberfest is coming to Lark Community Center! Join us for a paw-some day filled with: 🐶 Pet costume contests 📸 Photo ops and more! Bring your furry friend and let’s make this a howlin’ good time! 🐕💥 📍 Lark Community Center 📅 Don’t miss it, it’s gonna be pawsitively fun! Register today: mcallenparks.net

Interested in volunteering at the 2025 South Texas Book Festival? Stop by our STBF Volunteer Sign-Up Event on Saturday, September 20 from 3:00–5:30 PM at Main Library. Bring a valid ID to register and secure your spot as a volunteer for this year’s festival happening October 25.

🎃👻 Get ready, McAllen… spooky season is almost here! Join us for the McAllen Halloween Festival on Friday, October 11 for a night full of frightful fun! 🕸️🕷️ 🎭 Costume contests 🎶 Live entertainment 🎃 Games, food, and more! Bring the whole family and come dressed to impress, you won’t want to miss this spooktacular event! 📍 Mark your calendars: Oct. 11

🎃👻 Get ready, McAllen… spooky season is almost here! Join us for the McAllen Halloween Festival on Friday, October 11 for a night full of frightful fun! 🕸️🕷️ 🎭 Costume contests 🎶 Live entertainment 🎃 Games, food, and more! Bring the whole family and come dressed to impress, you won’t want to miss this spooktacular event! 📍 Mark your calendars: Oct. 11

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Author Naida Hurst (Nailynn) invites the public to the Local Author Showcase, presented by the South Texas Book Festival and heb. She’ll be sharing her latest book along with other Valley writers on Saturday, September 20 from 10AM–12PM @ Main Library. Come celebrate stories and community voices. #STBF #LocalAuthors #HEBHelpingHere

Celebrate Día de los Muertos at IMAS on Saturday, October 11, from 10 AM to 5 PM! Enjoy family activities, community altars, lotería, a museum market, and more. All included with general admission.

We’re so grateful to have heb join us once again for the South Texas Book Festival! Their support through the years has helped us bring stories, authors, and celebrations of culture to our community. Thank you for being an active part of #STBF year after year. #HEBHelpingHere

🎃🏃‍♂️ Tricks & Treats Fun Run is BACK! 🏃‍♀️🍬 Calling all little ghouls & goblins ages 3–12, get ready for a spooky good time at our Tricks & Treats Fun Run! 👻✨ Your race registration includes: 👕 A custom T-shirt you get to color YOUR way 🎽 A race bib 🏅 A shiny medal 🎟️ An all-you-can-ride wristband for the McAllen Halloween Festival! Costumes encouraged, creativity welcomed, and FUN is guaranteed! 🧡🖤 Let’s make this the most spook-tacular run yet! Register today: mcallenmarathon.com

🎃🏃‍♂️ Tricks & Treats Fun Run is BACK! 🏃‍♀️🍬 Calling all little ghouls & goblins ages 3–12, get ready for a spooky good time at our Tricks & Treats Fun Run! 👻✨ Your race registration includes: 👕 A custom T-shirt you get to color YOUR way 🎽 A race bib 🏅 A shiny medal 🎟️ An all-you-can-ride wristband for the McAllen Halloween Festival! Costumes encouraged, creativity welcomed, and FUN is guaranteed! 🧡🖤 Let’s make this the most spook-tacular run yet! Register today: mcallenmarathon.com

📣 This afternoon! It's Library Card Signup Month, and we invite you to join McAllen Public Library for a special Pop-Up Library event at Starbucks (La Plaza Mall) on Wednesday, September 17, from 4-6PM! Stop by to sign up for your library card, check out a book, learn more about our upcoming South Texas Book Festival , and meet Marty the Library Cat. You’ll also have the chance to enjoy a limited-time, library-themed drink created just for the event.

🌼💀 Día de los Muertos Festival & Market at IMAS 💀🌼 Celebrate with family and friends at the International Museum of Art & Science! Enjoy live performances, lotería, arts and crafts, shopping at the artisan market, and the annual Community Altares Exhibition. This year’s theme is “Changemakers: Honoring Legacies of Impact,” a colorful tribute to those who have shaped our world through art, science, and community. Altares will be on view October 1 through November 2. Día de los Muertos is a Mexican tradition where families welcome back the souls of loved ones through food, music, and celebration. It is a blend of Mesoamerican ritual, European religion, and Spanish culture, and each year IMAS embraces this holiday with a festival that brings the community together. 🎟️ Festival, Market, Exhibits, and Altares included with General Admission | Free for IMAS Members 📅 Don’t miss this beautiful tradition at IMAS! Supported by H-E-B Helping Here. Learn more by visiting 'IMAS Links' in our bio.

Día de los Muertos Festival & Market at the Museum Celebrate with family and friends at the International Museum of Art & Science! Enjoy live performances, lotería, arts and crafts, shopping at the artisan market, and the annual Community Altares Exhibition. This year’s theme is “Changemakers: Honoring Legacies of Impact,” a colorful tribute to those who have shaped our world through art, science, and community. Altares will be on view October 1 through November 2. Día de los Muertos is a Mexican tradition where families welcome back the souls of loved ones through food, music, and celebration. It is a blend of Mesoamerican ritual, European religion, and Spanish culture, and each year IMAS embraces this holiday with a festival that brings the community together. 🎟️ Festival, Market, Exhibits, and Altares included with General Admission | Free for IMAS Members 📅 Don’t miss this beautiful tradition at IMAS! Supported by H-E-B Helping Here. Learn more by visiting 'IMAS Links' in our bio.

🎃🎡 McAllen Halloween Festival is HERE! 🎡🎃 Get ready for a spooky good time with tons of kiddie rides your little ghoul will LOVE! 👻💫 From mini coasters to spinning fun, there's something for every tiny thrill-seeker! 🧙‍♀️🎠 Bring the whole family for a night of costumes, candy, and carnival vibes! 🧡🖤 📍 McAllen Halloween Festival 🎟️ Don’t forget, all-you-can-ride wristbands available!

🎃🎡 McAllen Halloween Festival is HERE! 🎡🎃 Get ready for a spooky good time with tons of kiddie rides your little ghoul will LOVE! 👻💫 From mini coasters to spinning fun, there's something for every tiny thrill-seeker! 🧙‍♀️🎠 Bring the whole family for a night of costumes, candy, and carnival vibes! 🧡🖤 📍 McAllen Halloween Festival 🎟️ Don’t forget, all-you-can-ride wristbands available!

Planning on submitting a script this year but it's not quite ready? No worries, you have until December 1st to submit your script. But please note, only the first 50 scripts will be accepted. Submissions will close once we hit our cap. Link to submit in our bio.

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Author Max Lozano will be at the Local Author Showcase, presented by the South Texas Book Festival and H-E-B. Come out on Saturday, September 20, 2025 from 10AM–12PM @ Main Library to hear from Valley writers and celebrate our community’s voices. #STBF #LocalAuthors #HEBHelpingHere

🎃👻 Get ready for a spooktacular time at the McAllen Halloween Festival, happening October 11! 🕸️🧡 Join us for a night full of Halloween fun, and don’t miss our Pumpkin Patch, perfect for snapping those boo-tiful pics with your loved ones! 📸🎃 📍 Westside Park | 1000 S Ware Rd, McAllen, TX 78501 🗓️ Friday, October 11 ✨ Costumes encouraged! Tag your spooky squad and come make some magical fall memories! 🍂🧙‍♀️

🎃👻 Get ready for a spooktacular time at the McAllen Halloween Festival, happening October 11! 🕸️🧡 Join us for a night full of Halloween fun, and don’t miss our Pumpkin Patch, perfect for snapping those boo-tiful pics with your loved ones! 📸🎃 📍 Westside Park | 1000 S Ware Rd, McAllen, TX 78501 🗓️ Friday, October 11 ✨ Costumes encouraged! Tag your spooky squad and come make some magical fall memories! 🍂🧙‍♀️

🎃👻 Get ready for a spooktacular time at the McAllen Halloween Festival, happening October 11! 🕸️🧡 Join us for a night full of Halloween fun, and don’t miss our Pumpkin Patch, perfect for snapping those boo-tiful pics with your loved ones! 📸🎃 📍 Westside Park | 1000 S Ware Rd, McAllen, TX 78501 🗓️ Friday, October 11 ✨ Costumes encouraged! Tag your spooky squad and come make some magical fall memories! 🍂🧙‍♀️

Poet and educator Frank Brewster III blends personal history with cultural heritage in his writing. He will be at the Local Author Showcase to present his poetry. The Local Author Showcase, part of a special STBF Presents series, is happening at Main Library on Saturday, September 20 from 10AM-12PM! Details on our website at bit.ly/stbflas. #STBF #LocalAuthors

Do you know a kid or teen who loves to draw? McAllen Public Library invites young artists ages 5 to 18 to design a bookmark inspired by this year’s #STBF theme: Celebrate Our Roots & Stories! Encourage the young artist in your life to enter today! Details: bit.ly/stbf25contest

🎃👻 Get ready for a frightfully fun night! 👻🎃 Join us for the McAllen Halloween Festival on October 11 at the Westside Park! Enjoy a night full of spooktacular fun for the whole family: 🍬 Trick-or-Treat Fun Run 🧙‍♀️ Costume Contests 🎨 Face Painting & Crafts 🎶 Live Entertainment 🎃 And so much more! Dress up, bring your crew, and let’s make this a night to remember! 📅 October 11 | 📍 Westside Park | ⏰ 5:30 PM - 10:00 PM

🎃👻 Get ready for a frightfully fun night! 👻🎃 Join us for the McAllen Halloween Festival on October 11 at the Westside Park! Enjoy a night full of spooktacular fun for the whole family: 🍬 Trick-or-Treat Fun Run 🧙‍♀️ Costume Contests 🎨 Face Painting & Crafts 🎶 Live Entertainment 🎃 And so much more! Dress up, bring your crew, and let’s make this a night to remember! 📅 October 11 | 📍 Westside Park | ⏰ 5:30 PM - 10:00 PM

🎃🐾 Calling all dog lovers! 🐾🎃 Join us at Lark Community Center for our first-ever Dogtober Fest, a spooktacular day celebrating our furry friends! 🐶👻 🦴 Costume Parade 🎪 Fun-Filled Festival Activities 🎭 Costume Contest (for pups and their humans!) | Time: 10:00 AM Don’t miss out on the tail-wagging fun! 🐕✨Register today: mcallenparks.net

🎃🐾 Calling all dog lovers! 🐾🎃 Join us at Lark Community Center for our first-ever Dogtober Fest, a spooktacular day celebrating our furry friends! 🐶👻 🦴 Costume Parade 🎪 Fun-Filled Festival Activities 🎭 Costume Contest (for pups and their humans!) | Time: 10:00 AM Don’t miss out on the tail-wagging fun! 🐕✨Register today: mcallenparks.net

🎃🚚 CALLING ALL FOOD TRUCK VENDORS! 🚚🎃 We're brewing up something spooky at the McAllen Halloween Festival, and we want you to be part of the feast! 👻🍔🌮🍩 Think your food truck has what it takes to satisfy the monsters, ghouls, and goblins? 🧛‍♂️🧟‍♀️ Apply now to be a vendor at one of McAllen’s most thrilling events! 📍 For more info, contact Palm View Community Center today! 📞 Don’t wait, spots will vanish faster than a ghost! 👻✨

🎃🚚 CALLING ALL FOOD TRUCK VENDORS! 🚚🎃 We're brewing up something spooky at the McAllen Halloween Festival, and we want you to be part of the feast! 👻🍔🌮🍩 Think your food truck has what it takes to satisfy the monsters, ghouls, and goblins? 🧛‍♂️🧟‍♀️ Apply now to be a vendor at one of McAllen’s most thrilling events! 📍 For more info, contact Palm View Community Center today! 📞 Don’t wait, spots will vanish faster than a ghost! 👻✨

Juan Ochoa, author and educator, writes stories shaped by the borderlands. He will be at the Local Author Showcase to share his perspective and experiences. The Local Author Showcase, part of a special STBF Presents series, is happening at Main Library on Saturday, September 20 from 10AM-12PM! Details on our website at bit.ly/stbflas. #STBF #LocalAuthors

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Author Sylvia Sánchez Garza will be featured at the Local Author Showcase, presented by the South Texas Book Festival and heb. Join us at Main Library on Saturday, September 20 from 10AM–12PM to connect with writers from across the Valley. #STBF #HEBHelpingHere #LocalAuthors

Poet and novelist Max Tyrone Lozano writes about everyday life along the border. He will be joining the Local Author Showcase to present his work. The Local Author Showcase, part of a special STBF Presents series, is happening at Main Library on Saturday, September 20 from 10AM-12PM! Details on our website at bit.ly/stbflas. #STBF #LocalAuthors

South Texas Book Festival invites you to the 2025 Ticketed Session: Un Cafecito with the Authors, happening at Main Library on Thursday, October 23 at 6:30PM. Spend an evening with authors Diana Rojas, Francisco Cantú, and José Skinner as they share their work and insights in a warm, conversational setting. Guests will enjoy signed books from each featured author, freshly brewed coffee from our full espresso bar, and a sweet assortment of pastries. 🎟️ Tickets available now: bit.ly/stbftickets General Admission: $30 │ Student Rate: $10

🎃🚚 CALLING ALL FOOD TRUCK VENDORS! 🚚🎃 We're brewing up something spooky at the McAllen Halloween Festival, and we want you to be part of the feast! 👻🍔🌮🍩 Think your food truck has what it takes to satisfy the monsters, ghouls, and goblins? 🧛‍♂️🧟‍♀️ Apply now to be a vendor at one of McAllen’s most thrilling events! 📍 For more info, contact Palm View Community Center today! 📞 Don’t wait, spots will vanish faster than a ghost! 👻✨

South Texas Book Festival invites you to the 2025 Ticketed Session: Un Cafecito with the Authors, happening at Main Library on Thursday, October 23 at 6:30PM. Spend an evening with authors Diana Rojas, Francisco Cantú, and José Skinner as they share their work and insights in a warm, conversational setting. Guests will enjoy signed books from each featured author, freshly brewed coffee from our full espresso bar, and a sweet assortment of pastries. 🎟️ Tickets available now: bit.ly/stbftickets General Admission: $30 │ Student Rate: $10

🎃🚚 CALLING ALL FOOD TRUCK VENDORS! 🚚🎃 We're brewing up something spooky at the McAllen Halloween Festival, and we want you to be part of the feast! 👻🍔🌮🍩 Think your food truck has what it takes to satisfy the monsters, ghouls, and goblins? 🧛‍♂️🧟‍♀️ Apply now to be a vendor at one of McAllen’s most thrilling events! 📍 For more info, contact Palm View Community Center today! 📞 Don’t wait, spots will vanish faster than a ghost! 👻✨

Award-winning author Sylvia Sánchez Garza brings her experience and creativity to the Local Author Showcase. She will be at the event to share her work and meet readers. The Local Author Showcase, part of a special STBF Presents series, is happening at Main Library on Saturday, September 20 from 10AM-12PM! Details on our website at bit.ly/stbflas. #STBF #LocalAuthors

It's Library Card Signup Month, and we invite you to join McAllen Public Library for a special Pop-Up Library event at Starbucks (La Plaza Mall) on Wednesday, September 17, from 4-6PM! Stop by to sign up for your library card, check out a book, learn more about our upcoming South Texas Book Festival, and meet Marty the Library Cat. You’ll also have the chance to enjoy a limited-time, library-themed drink created just for the event.

It's Library Card Signup Month, and we invite you to join McAllen Public Library for a special Pop-Up Library event at Starbucks (La Plaza Mall) on Wednesday, September 17, from 4-6PM! Stop by to sign up for your library card, check out a book, learn more about our upcoming South Texas Book Festival, and meet Marty the Library Cat. You’ll also have the chance to enjoy a limited-time, library-themed drink created just for the event.

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Author David Mendoza III invites you to the Local Author Showcase, presented by South Texas Book Festival and H-E-B. Meet Valley writers, hear their stories, and celebrate our community’s voices on Saturday, September 20 from 10AM–12PM at Main Library. #STBF #LocalAuthors #HEBHelpingHere

Not sure what the requirements are to submit a script for our 5th Annual South Texas New Play Festival? Check out these requirements. We can't wait to read your scripts!

Author Victor Vasquez draws on his heritage and life experiences to reflect on resilience and identity. He will be part of the Local Author Showcase, sharing his voice with the community. The Local Author Showcase, part of a special STBF Presents series, is happening at Main Library on Saturday, September 20 from 10AM-12PM! Details on our website at bit.ly/stbflas. #STBF #LocalAuthors