Very very proud of our team! 👏👏 Not only did we host Hidalgo County Cotillion but we hosted right after our South Pole Illuminated Festival. We are keeping it going with many more events, but CarFest is our next pitstop! 🏁👀

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Very very proud of our team! 👏👏 Not only did we host Hidalgo County Cotillion but we hosted right after our South Pole Illuminated Festival. We are keeping it going with many more events, but CarFest is our next stop! 🏁👀

✨ A new year is just around the corner, and there’s no better way to kick it off than at the Winter Texan Expo! Join us for a fun, free, and friendly event made just for Winter Texans to connect, explore, and enjoy the season. ❄️🌴 Meet us at the McAllen Convention Center this January 20 & 21 from 9:00am- 3:00pm! #wintertexans #mcallenconventioncenter #freeevent #newyearevents

✨ A new year is just around the corner, and there’s no better way to kick it off than at the Winter Texan Expo! Join us for a fun, free, and friendly event made just for Winter Texans to connect, explore, and enjoy the season. ❄️🌴 Meet us at the McAllen Convention Center this January 20 & 21 from 9:00am- 3:00pm! #wintertexans #mcallenconventioncenter #freeevent #newyearevents

One of the most magical moments at the South Pole of Texas is seeing families line up, lights glowing, music playing, and smiles everywhere as the Driscoll Electric Parade rolls through. We are truly grateful to Driscoll Health Plan and Driscoll Children's Hospital for helping bring this beloved tradition to life and for their continued commitment to children and families across our region. Thank you for lighting the way this holiday season. #driscollelectricparade #driscollhealthplan #driscollchildrenshospital #SouthPoleOfTexas ES: Uno de los momentos más especiales del South Pole of Texas es ver a las familias reunidas, luces encendidas, música sonando y sonrisas por todos lados durante el Driscoll Electric Parade. Agradecemos profundamente a Driscoll Health Plan y Driscoll Children’s Hospital por hacer posible esta tradición tan querida y por su compromiso constante con los niños y las familias de nuestra región. Gracias por iluminar esta temporada navideña. #driscollelectricparade #driscollhealthplan #driscollchildrenshospital #SouthPoleOfTexas

Vuelve a ver el Desfile Navideño de McAllen 2025, presentado por H-E-B y patrocinado por Bert Ogden, ¡y revive la magia de las fiestas! Disfruta de carros alegóricos iluminados 💫, globos gigantes 🎈, invitados celebridades 🌟 y muchísimos momentos inolvidables. ❤️ GRACIAS POR HACER POSIBLE LA MAGIA ✨H-E-B, Bert Ogden Rio Grande Valley, McAllen International Airport, South Padre Island, Reliant, Lone Star National Bank. We also thank: UTRGV, Lone Star Ambulance, J Gonzalez Law Firm, Budweiser, L&F Distributors, McAllen International Bridge System, McAllen Public Utility , Metro McAllen , Pepsi, South Texas ISD, Matt’s Cash & Carry Building Materials, Inc. , South Texas College, McDonald’s, Driscoll Children’s Hospital, Chick-fil-A , American Electric Power - AEP , McAllen Public Works , McAllen Shines, City of McAllen Recycling Center , IBC Bank , Visit McAllen, McAllen Chamber of Commerce, Hermes Music, Linebarger , Rhodes , Esperanza Homes, McAllen ISD , Lacks, PNC Bank , O’Reilly Auto Parts , McAllen Economic Development Corporation , Pena Eye Institute, , Explore McAllen , Pollux Castor Creative Advertising & Production, KSA , Carollo , Palenque Group , Halff Associates, Inc. , B2Z Engineering, LLC , Raba Kistner, Inc., Rodeo Dental , Dollar Tree , Spaw Glass , Whataburger , Q7 Sports , KRGV, CBS 4 News Rio Grande Valley, KVEO, Univision 48, Telemundo 40, Iheart media, Wild 104.1, Radio United, Univision Radio, Lamar, Aim Media, El Periodico, Welcome Home RGV, Advance News, Revista Expression, Mas Music #McAllenHolidayParade #ChristmasAcrossAmerica #SouthPoleOfTexas

Rewatch The 2025 McAllen Holiday Parade, presented by H-E-B and powered by Bert Ogden and Re- Live the magic of the holidays! Enjoy illuminated floats 💫, giant balloons 🎈, celebrity guests 🌟, and so many unforgettable moments. ❤️ THANK YOU FOR BRINGING THE MAGIC: H-E-B, Bert Ogden Rio Grande Valley, McAllen International Airport, South Padre Island, Reliant, Lone Star National Bank. We also thank: UTRGV, Lone Star Ambulance, J Gonzalez Law Firm, Budweiser, L&F Distributors, McAllen International Bridge System, McAllen Public Utility , Metro McAllen , Pepsi, South Texas ISD, Matt’s Cash & Carry Building Materials, Inc. , South Texas College, McDonald’s, Driscoll Children’s Hospital, Chick-fil-A , American Electric Power - AEP , McAllen Public Works , McAllen Shines, City of McAllen Recycling Center , IBC Bank , Visit McAllen, McAllen Chamber of Commerce, Hermes Music, Linebarger , Rhodes , Esperanza Homes, McAllen ISD , Lacks, PNC Bank , O’Reilly Auto Parts , McAllen Economic Development Corporation , Pena Eye Institute, , Explore McAllen , Pollux Castor Creative Advertising & Production, KSA , Carollo , Palenque Group , Halff Associates, Inc. , B2Z Engineering, LLC , Raba Kistner, Inc., Rodeo Dental , Dollar Tree , Spaw Glass , Whataburger , Q7 Sports , KRGV, CBS 4 News Rio Grande Valley, KVEO, Univision 48, Telemundo 40, Iheart media, Wild 104.1, Radio United, Univision Radio, Lamar, Aim Media, El Periodico, Welcome Home RGV, Advance News, Revista Expression, Mas Music #McAllenHolidayParade #SouthPoleOfTexas #ChristmasAcrossAmerica

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⭐️The magic RETURNS! This Christmas, catch the special rebroadcast of the 2025 McAllen Holiday Parade — lighting up America, Mexico, and beyond! Presented by H‑E‑B and powered by Bert Ogden, it’s the night 🎅 Santa, Michael Irvin, Julián Gil, Danny Trejo, Jake Ferguson and 265,000 fans turned McAllen into pure holiday MAGIC! Get ready for giant spinning balloons like Garfield, Mr. Monopoly, Sponge Bob, Mr. Potato Head and more 🎈 💫 as the crowd chants “Vuelta!” ❤️ Thank you to our lead partners including H-E-B, Bert Ogden Rio Grande Valley, McAllen International Airport, Reliant Energy ®, Visit South Padre Island, Lone Star National Bank, and so many more that make this event possible! #McAllenHolidayParade #ChristmasAcrossAmerica #Vuelta

🎄✨ Merry Christmas from all of us at South Pole Illuminated Festival. Tonight is a special night to slow down, be at home, share dinner, laughter, and time with the people you love most. We are closed this Christmas Eve so everyone can enjoy that moment together. Tomorrow, Christmas Day, we open our doors again to continue the celebration as a community. Bring the family, walk through the lights, enjoy the rides, skate on real ice, and make new holiday memories together. As a Christmas gift to our community, all kids 12 and under enter FREE tomorrow. We’ll be here to celebrate with you 🎄✨ Plan your visit: bit.ly/SPIFtix ES: 🎄✨ Feliz Navidad de parte de todo el equipo de South Pole Illuminated Festival. Esta noche es para estar en casa, compartir la cena, las risas y el tiempo con quienes más queremos. Hoy, Nochebuena, permanecemos cerrados para que todos puedan disfrutar ese momento especial. Mañana, Día de Navidad, abrimos nuevamente para seguir celebrando juntos como comunidad. Trae a la familia, recorre las luces, disfruta los juegos, patina sobre hielo real y crea nuevos recuerdos navideños. Como regalo de Navidad para nuestra comunidad, todos los niños de 12 años y menores entran GRATIS mañana. Aquí los esperamos para celebrar 🎄✨ Planea tu visita: bit.ly/SPIFtix

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⭐️The magic RETURNS! This Christmas, catch the special rebroadcast of the 2025 McAllen Holiday Parade — lighting up America, Mexico, and beyond! Presented by H‑E‑B and powered by Bert Ogden, it’s the night 🎅 Santa, Michael Irvin, Julián Gil, Danny Trejo, Jake Ferguson and 265,000 fans turned McAllen into pure holiday MAGIC! Get ready for giant spinning balloons like Garfield, Mr. Monopoly, Sponge Bob, Mr. Potato Head and more 🎈 💫 as the crowd chants “Vuelta!” ❤️ Thank you to our lead partners including H-E-B, Bert Ogden Rio Grande Valley, McAllen International Airport, Reliant Energy ®, Visit South Padre Island, Lone Star National Bank, and so many more that make this event possible! #McAllenHolidayParade #ChristmasAcrossAmerica #Vuelta