Happy New Year! 🎉 May 2026 bring you joy, happiness, and plenty of BEAUTIFUL BIRDS to brighten your backyard. Cheers to new beginnings and more birding adventures! 🐦✨ Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 *Featured Birds may include species from across the USA, not just those seen in Texas' Rio Grande Valley. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

Sorry, it's inventory time, so we'll be closed today. We'll re-open on January 2nd. See you in the new year! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

Who couldn't use MORE CARDINALS in their life? Attract more to your yard with our exclusive Cardinal Confetti line! It's specially formulated with 8 of cardinals’ favorite ingredients to attract them and keep them vibrant and healthy. The easiest and longest-lasting way to deliver Cardinal Confetti is in seed-cylinder form, and now through Dec. 31st, you'll get one of these seed cylinders (a $13.99 value) with a $75 purchase, while supplies last.* Lots of other Valley birds love Cardinal Confetti, too! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 * Valid Dec. 26–31 while supplies last, in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases or sale items. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

ZEISS

With its waterproof casing, the ZEISS Terra ED Binocular satisfies the high standards of nature lovers. Compact, lightweight, and easy to fit into any bag, the ZEISS Terra ED is the perfect birding companion. Shop now at Wild Birds Unlimited for $100 Holiday savings Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #ShopLocal #supportsmallbusinessowners #nativeplants #gardening #ZEISS #ZEISSNature #birdwatching #ZEISSBirding

Merry Christmas! Wishing you a holiday season filled with joy and love! 🎄💖 Don't forget to spread a little bird seed on your doorstep today for good luck in the new year (a Scandinavian tradition)!🍀 Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening

Don't know what to get? Two words: GIFT CARD. There's still time! 🕕We'll be open until 6 p.m. this Christmas Eve for your last-minute needs! 🕕 Gift cards don't have to be impersonal! A WBU McAllen gift card is: 🎄 THOUGHTFUL We're all about helping people reconnect with the joy of our natural world, and our friendly staff is happy to help people pick out the perfect thing. We also carry only QUALITY bird feeding products and nature-themed gifts! 🎄 A LOCAL TOUCH We're a small, locally owned business that gives back to the Valley. We even carry some local-produced items and are always on the lookout to add more! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening #uniquechristmasgifts

Now is the time to take advantage of $100 savings from ZEISS on all Terra ED binoculars! Shop now at Wild Birds Unlimited to learn more! Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 #wbumcallen #rgvbirds #BackyardBirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #ShopLocal #supportsmallbusinessowners #nativeplants #gardening #ZEISS #ZEISSNature #birdwatching #ZEISS #ZEISSNature #ZEISSBirding

Yesterday was the first official day of winter! ❄️ While it may not be all that cold here yet, it's still time to start thinking about how to help our wonderful RGV birds through this leanest of seasons. The first day of winter, or the winter solstice, has the fewest hours of sunlight in the whole year, making it the “shortest day.” As plant and insect food sources get harder to find in winter, RGV birds will start relying more on your feeders. Give them high-cal, high-fat foods to help them thrive, like oil sunflower, peanuts, and suet. Birds especially love our exclusive Jim’s Birdacious® Bark Butter® and Bark Butter Bits and our exclusive Winter SuperBlend®! They'll keep coming back for more, which is good for them and for you! Win-win! Learn more about the best foods to feed RGV birds during winter here: https://mcallen.wbu.com/how-to-help-birds-during-winter And if you're still shopping, 🎁🎄 thru 12/24/25, you can 🚩SAVE 20%🚩 on regularly priced item!* Promo Code: ENJOY20 Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 *Valid in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases, gift cards, optics, DSC memberships, sale items, smart devices or their accessories, and Purple Martin systems. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening #uniquechristmasgifts

Our friendly, knowledgeable staff has got you covered! 🎄🎁 Stop in for THOUGHTFUL GIFTS that will help your loved ones reconnect with nature and unwind. 🌿 Nature inspired jewelry 🌿 Beautiful books on the Rio Grande Valley's amazing natural world 🌿 Resonant wind chimes 🌿 Gorgeous bird baths and other charming garden decór 🌿 Everything they need to create a relaxing backyard birding haven Here's a sneak peek of just some of our great gifts: https://mcallen.wbu.com/gift-ideas And thru 12/24/25, you can take 🚩20% OFF🚩 one regularly priced item!* Promo Code: ENJOY20 Happy birding, from the RGV's friendly backyard bird feeding experts! ❤️🐦 *Valid in-store or online at WBU McAllen. One discount per purchase. Offer not valid on previous purchases, gift cards, optics, DSC memberships, sale items, smart devices or their accessories, and Purple Martin systems. #wbumcallen #rgvbirds #backyardbirding #mcallentexas #riograndevalley #Riograndevalleytexas #birding #birds #shoplocal #supportsmallbusinessowners #nativeplants #gardening #uniquechristmasgifts