🎄✨ The South Pole Illuminated Festival is back — bigger, brighter & full of holiday magic! ✨🎅 📅 Nov. 28 – Dec. 28, 2025 🎇 Official Tree Lighting: Friday, Nov. 28 🎟️ https://bit.ly/Southpolefest 🕐 Hours: Wed–Thu–Sun: 5:30–9:30PM Fri–Sat: 5:30–10:30PM 💰 Admission: Kids under 6 — FREE Wed, Thu & Sun → Adults $15 | Kids (7–12) $10 Fri & Sat → Adults $18 | Kids $10 ⸻ ✨ Don’t miss: ⛸️ NEW! “H-E-B on Ice: A South Pole Holiday Experience” — a REAL ICE skating rink indoors, surrounded by dazzling McAllen Holiday Parade floats! 🐑 Holiday Petting Zoo 🎡 Giant Ferris Wheel — Sponsored by Sames Lincoln McAllen 🎠 Merry-Go-Round & Rollercoaster 🎅 Photos with Santa in his festive village 🚗 Driscoll Electric Parade → Fri–Sun @ 8:30PM 🍫 Cocoa, s’mores, treats & eats at the South Pole Food Court 🛍️ Artisan Vendor Market 🎬 Nightly Holiday Movies: Elf, Christmas with the Kranks, The Nightmare Before Christmas 🎆 Weekend Fireworks — presented by McAllen International Airport 🌟 All-new handcrafted lanterns by Magical Winter Lights ⸻ ❤️Thank you to our amazing sponsors: H-E-B Helping Here, Driscoll Children’s Hospital Rio Grande Valley, Driscoll Health Plan, Sames Lincoln McAllen, Lone Star National Bank, McAllen International Airport, Reliant, Metro McAllen #SouthPoleOfTexas #McAllenShines #HEBHelpingHere #DriscollElectricParade #HeartOfTexasHolidays #FamilyFun #FestivalOfLights #McAllenEvents #SouthTexasHolidays